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📊 Most recent client work

Linkable assets we've
built that earn links

A selection of our most recent original research studies, expert roundups, and data reports — built for clients across SaaS, AI, and digital marketing. Each asset is designed to attract high-authority backlinks, media coverage, and AI citations.

These are just a few of the assets we've built. Want to see more?

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Client confidentiality: To protect our clients' competitive advantage, we don't publicly disclose the brands we've worked with or the exact study titles. The assets below are shown in anonymised form. Get in touch and we'll share full case details privately, including coverage results and backlinks earned.
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● Video Hosting
YouTube Video Ranking Factors Study

A large-scale correlation study uncovering which signals — engagement, metadata, channel authority, and more — have the strongest relationship with high video rankings on YouTube.

Dataset 3.2M YouTube videos
Data type ● Primary
SEO Research Correlation Study Video Marketing
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● Video Hosting
Will AI Replace Video Marketers? Expert Predictions

A primary research roundup gathering opinions and forward-looking predictions from 56 marketing experts on how AI will reshape video marketing roles and workflows over the next five years.

Dataset 56 marketing experts
Data type ● Primary
Expert Roundup AI Future of Work Thought Leadership
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● Video Hosting
How X Users Engage With Different Post Types in 2026

A social media engagement study analysing how X users interact with text-only posts, images, ads, and video — revealing which format drives the highest organic reach and engagement in 2026.

Posts analysed 3,200 X posts
Datapoints 29,000+
Data type ● Primary
Social Media Engagement Study 2026 Trends
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● AI Visibility
Does Google Top-3 Ranking Drive ChatGPT Visibility?

An AI visibility study examining whether ranking in the top 3 positions on Google or Bing has a measurable impact on whether a brand or page is cited by ChatGPT in its responses.

Dataset 400 random keywords
Data type ● Primary
AI Citations SEO + LLMs ChatGPT Visibility
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● AI Productivity
AI Exposure Index: Which Occupations Are Most at Risk?

A secondary research study drawing on the O*NET database and U.S. Department of Labor data to score and rank 1,000 occupations by their degree of exposure to AI automation and displacement.

Dataset 1,000 occupations
Sources O*NET + U.S. Dept. of Labor
Data type ⸻ Secondary
Future of Work AI Disruption Index Study
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● AI Visibility
Which Search Intent Triggers AI Overviews vs Traditional Results?

A keyword intent study testing 2,000 random searches across informational, commercial, navigational, and transactional intent to determine which query types surface Google AI Overviews versus traditional rich results.

Dataset 2,000 keywords
Intent types 4 categories
Data type ● Primary
AI Overviews Search Intent Google SGE
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